Citations Marketing

Citations are of particular importance to local businesses.
Why? For one, citations are hard to fake . Think about a business trying to rank in a city where it is not physically located. With link building, you could easily manipulate search engines to make a business rank in a city like Phoenix when, in fact, the business is located in Scottsdale (about 15 miles outside ). With citations a business is listed with its address and phone number. This is much harder to fake as no-one want to misrepresent your business address.
That’s why citations make it harder to manipulate the search results for local businesses.
Through citations search engines look for mentions of your business, telephone number and physical address. The more citations a company has, the better the chances of ranking in a particular city.