Reputation management is the understanding or persuading of an individual’s or business’s reputation. Forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback .
Some examples of websites where a company may conduct reputation management is the feedback system on eBay, and Wikipedia. Google search results are the primary target of reputation management efforts.
- Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
- Submitting legal take-down requests if someone believes they have been misguided.
- Getting mentions of the business or individual in third-party sites that rank highly in Google.
- Creating blogs to be a different person that shares the same name in order to push down negative search results on the actual person or brand.
- Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
- Third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
- Proactively offering free products to prominent reviewers.
- Proactively responding to public criticism stemming from recent changes
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